Mahendra Jangir — Visual Designer & Art Director

Identity—Key Visuals—Broadcast—Merchandise—Identity—Key Visuals—Broadcast—Merchandise—

Brand—Print—Web—Events—Brand—Print—Web—Events—

Social—Jersey—Collateral—Campaign—Social—Jersey—Collateral—Campaign—

Identity—Key Visuals—Broadcast—Merchandise—Identity—Key Visuals—Broadcast—Merchandise—

Brand—Print—Web—Events—Brand—Print—Web—Events—

Social—Jersey—Collateral—Campaign—Social—Jersey—Collateral—Campaign—

Identity—Key Visuals—Broadcast—Merchandise—Identity—Key Visuals—Broadcast—Merchandise—

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MAHENDRA JANGIR

Intro

Art Director.
Systems thinker.

Senior Visual Designer with 4+ years building identity systems for India’s biggest mobile-esports stages. 500+ assets delivered across broadcast, social, print, merchandise and live-event environments — including international productions in Saudi Arabia and India × Korea campaigns.

At scale. Under pressure. On deadline.

Brand IdentityTournament Identity SystemsKey VisualsEvent BrandingJersey DirectionBroadcast DesignPrint MediaMerchandiseWeb Assets

Tools

Photoshop · Illustrator
Figma · Lightroom · Midjourney

Target roles

Senior Visual Designer
Art Director

What I do

Services

01/07

01 / 07

Tournament Identity

End-to-end visual systems for esports tournaments — logos, brand language and guidelines built to scale.

LogosVisual LanguageBrand GuidelinesDesign Systems

→ 7 BGIS/BMPS cycles · BMIC 2025

02 / 07

Key Visuals & Campaigns

Campaign art, poster design and announcement graphics that set the tone before the event begins.

KV DesignPoster ArtCampaign ArtAnnounce Graphics

→ BGIS 2026 · The Last Stand · Make Your Mark

03 / 07

Broadcast Graphics

Stream overlays, lower thirds and transition packages seen by millions on live broadcasts.

Stream OverlaysLower ThirdsMotion Direction

→ BGIS ’26 — 600K+ peak viewers

04 / 07

Merchandise Design

Jersey direction, team kits and apparel systems that sell out at the merch booth.

Jersey DesignApparel DirectionTeam KitsMerch Systems

→ BMSD 2025 · BGIS LAN merch

05 / 07

Collateral & Print

Event signage, flex printing, OOH and physical collateral that brings the brand into the real world.

Event CollateralSignageFlex & PrintOOH

→ Chennai Trade Centre · Yashobhoomi Delhi

06 / 07

Web & Digital Assets

Social media graphics, thumbnails, banners and digital ads adapted across platforms and formats.

Social MediaThumbnailsBannersDigital Ads

→ 500+ assets · Krafton guidelines

07 / 07

Brand Identity

Full identity builds for esports orgs and gaming companies — from naming direction through to full brand rollout.

Esports OrgsGaming CompaniesRebrandsStrategy

→ INKR India×Korea · Saudi Esports

Selected Work

Projects

15 tournaments across BGIS, BMPS, BMIC, BMSD and more — full case studies with broadcast, social, and merch breakdowns for each.

View Full Work ↗

How I Work

Process

Ideas

Breaking down the brief — what the tournament needs to say, and who it's for.

Moodboarding

Reference gathering and visual direction before any pixel gets pushed.

Options

Multiple distinct directions, not variations on one safe idea.

Review

Feedback loop with stakeholders — Krafton guidelines checked at every pass.

Refinements

Tightening hierarchy, spacing, and motion until it holds up on a big screen.

Final

Production-ready assets, exported and delivered across every format needed.

Show

Live on broadcast day — the work finally meets its audience.

Art Director.Systems thinker.

Services

Tournament Identity

Key Visuals & Campaigns

Broadcast Graphics

Merchandise Design

Collateral & Print

Web & Digital Assets

Brand Identity

Projects

Process

Let’s buildsomethingworth watching.

Art Director.
Systems thinker.

Let’s build
something
worth watching.